Martech

The company’s digital peer-to-peer solution does away with the cumbersome and frequently time-consuming “key handover,” which requires the host and renter to meet physically. A recent McKinsey report revealed a shift in the automobile industry. The findings showed a significant decline in private car ownership and increased interest in shared mobility and rentals as it […]

Being ready for real-time payments may require technology procurement, capacity building, culture change or a mixture of all three. While a significant portion of payments made in the United Arab Emirates continues to be cash-based, we are now seeing a steady shift towards digital alternatives. Greater change is in store. The Central Bank of the […]

The timing couldn’t be better – the mobile operator leads by example while helping enterprises accelerate their digital transformation. In February this year, Zain KSA announced a partnership with Evolving Systems, a real-time digital engagement company. It was a strategic move towards delivering a key component of its new Loyalty offering – intelligence powered by […]

Machine learning algorithms form the backbone of social media platforms. Keeping users hooked and presenting a curated slice for brands to leverage effectively. But how do they work?

Did you know that 93 per cent of consumers turn to social media platforms to get questions answered and get the most out of a product or service? If you haven’t thought of expanding your marketing strategy with influencers, keep reading to find out about influencer marketing platforms. With audiences migrating to over-the-top (OTT) platforms, […]

In good times and not-so-good times, it's efficient businesses that hold themselves high above the surging waters

Loyal app customers drive three times as much revenue as other shoppers. This raises the million-dollar question of how you can increase your loyalty among customers using your mobile app. Let’s take a look.

There is a big opportunity for consumer-facing companies in the metaverse. There are numerous business applications for virtual reality, from training future surgeons to showing products to retail employees. Consumers are likely to use the metaverse more than ever before to communicate, transact, and connect. Are you ready for this generation of the internet? The […]

The retail brand is improving in-store and online CX with technological advancements. With consumers adopting a multi-channel approach to retail shopping, Carrefour is making strides in technological adoption, keeping in view the changing shopping behaviour of customers. It launched customer self-checkout counters for those who prefer contactless physical shopping. It also has Scan&Go Mobile technology […]

We spoke to five industry experts about prioritising elements of the Martech stack to deal with the changing martech dynamics Re-prioritise for a digital-first environment Karan Patel, Head of Marketing & Commercial – Etisalat Information Services. It’s imperative to understand brands’ business objectives, their challenges, and their plans to mitigate them. They must also revisit […]