Organisations fail because their initiatives are dictated by inward-looking business priorities. Since market opportunities are constantly changing, their solutions are often dated by the time the project launches. Disregarding the problems people face both internally and externally hurts companies in the long run. A few priorities to consider: Business priorities — Projections based on inaccurate […]
TLDR: Your online stores need to be flexible, adaptable, and scalable enough to meet these changes and future-proof your business for long-term success. To know where retail is moving, it’s crucial to know how far we have come. eCommerce has evolved in many ways since its start, and it’s changing the way we live, shop […]
One of the less often thought about digital and retail revolution components is how exactly customers and businesses will receive products. eCommerce is growing at a phenomenal rate and the logistics industry has an opportunity to increase profitability and reduce freight spending by overcoming the challenges of moving products globally. Faster, more flexible delivery and […]
People around the world are demanding more progress on sustainability and social efforts and are looking to businesses to step up. A study by Oracle found that people are unhappy with the lack of progress society is making towards sustainability and social initiatives, and believe technology can help businesses succeed where people have failed. In […]
Harvard Business School professor Gerald Zaltman says that 95 per cent of our purchase decision making takes place in the subconscious mind. It seems then that it’s a common misconception by most customers who believe that their buying decisions result from a well-thought-out rational analysis of available alternatives in the market. If Zaltman is to […]
To be ahead of the game, eCommerce companies will require to adapt and integrate technologies, such as virtual try-on, gaming and interactive storytelling concepts that increase engagement Imagine watching a TV show and buying the pretty dress one of the stars is wearing within the show’s environment. Or better, smart, interconnected appliances remembering to buy […]
The virtual world will open endless possibilities for marketers to unleash their creative prowess. Digital shopping from the comfort of one’s couch sounds good. Add a digital avatar into the equation that allows you to try out items before purchase, and you’ll discover unlimited possibilities of the metaverse. Just as the world was excited about […]
As technology constantly evolves, retailers can upgrade to better methods of customer experience The pandemic ravaged global economic performance, and consumer appetite for digital and contactless shopping radically increased during the lockdowns. In response, retailers quickly sought to change their priorities and operations. Loss of income and declining consumer confidence have driven the decrease in […]
Globally, eCommerce revenue is expected to reach $7.4 trillion by 2025. Brands are flocking to eCommerce, with an estimated 12–24 million sites across the globe. As more brands compete for customers, the future eCommerce landscape could look completely different. Over the next few years, eCommerce is expected to undergo many changes. Social commerce is at […]
Consumer behaviour isn’t just in flux; it has changed. Despite the pandemic-driven business struggle, brands continue to rebalance their marketing strategies after pullbacks, especially concerning traditional mass reach channels. A global survey among marketers finds that brands’ top priorities this year are to maximise brand awareness, develop more personalised strategies, and become more purpose-driven. According […]
