As Netflix looks to regain lost revenue, co-CEO Reed Hastings announced that it was “open” to offering lower-priced tiers with ads It seems the subscription streaming service has reached a point of never say never. After years of resisting advertisements, Netflix is now considering cheaper subscription plans supported by ad revenue. In an earnings call, […]
To what extent facial expressions reliably communicate human emotion hotly debated Emotions are big business. But are human emotions measurable and quantifiable? Last week, cloud video conferencing giant Zoom introduced new features to analyse customer sentiment during sales or business meetings and is considering adding a different form of AI to that service in the […]
With a data footprint combining digital and linear TV viewership with advanced audience insights, Comscore continues its winning streak of expanded partnerships and product launches. Media will never be the same, and neither will its currency, says Comscore. Media disruption has overturned the way marketers and advertisers connect with their target audiences to drive growth. […]
Elon Musk casts his shadow over industry announcements this month. However, other company news is not to be missed. April ends with $44 billion exchanging accounts. An Elon Musk-led Twitter promises quite a spectacle, and the world is curious to know more. Although the tech billionaire stole the show, the month was flooded with partnerships, […]
All standard Universal Analytics properties will stop processing new hits on July 1, 2023. It’s 2022 and challenges galore for marketers who must offer multi-channel, multi-device, and personalisation with privacy. As marketers navigate the space between cookies and consent while continuing to offer relevance and ROI without wasting ad dollars, the need for a smart […]
When you ask customers whether they want things quickly, the answer is a loud ‘yes,’ but how fast is fast? With e-retail sales accounting for 14.1 per cent of all retail sales worldwide, eCommerce continues to grow fast despite global economic uncertainty. Statista forecasts that these figures will keep growing and reach 22 per cent […]
Real estate sales in the metaverse reached $500 million in 2021, and the sales volume is expected to double in 2022. Brands are eyeing virtual property believing that the metaverse will change the game in the coming years. Taking the real out of real estate, the metaverse is becoming a huge real estate market with […]
TLDR: MUM can search the internet to access information across different languages, text, images and media to help users find answers to detailed questions, think multi-part questions. It’s not just search – it’s research. They call it the mother of all search algorithms. So the name MUM or Multitask Unified Model seems appropriate. MUM […]
There is no doubt that Twitter is popular. But the platform’s advanced search options are an underrated hero for brands looking to join conversations, generate leads, calculate sentiment or keep tabs on the competition Twitter has 8.85 per cent of the world’s overall social media user base so the fact that your consumers are tweet-happy […]
Organisations worldwide are still accelerating digital transformation initiatives, especially conversational AI in customer service. Over 91 per cent of customers get frustrated and abruptly end conversation due to poor customer service experience, and 47 per cent switch brands. Around 40 per cent of these customers share negative feedback about the brand, which results in lower […]
