Generative AI presents significant advantages for content marketing, such as personalised content creation and optimisation for search engines and social media platforms. Despite its benefits, marketers should be aware of the technology’s limitations for content marketing.
The latest episode of Martech Mandate illustrated the changing role of the modern marketer, who must strive to close the gap between technology and changing customer behaviour to strengthen customer lifetime value.
How GPT-powered solutions can help improve customer service experiences, supercharge contact centre agents, and automate XM research. Discover top use cases for GPT tech in experience management and what to consider before deploying it.
Ad fraud is a major concern for marketers, with the cost surpassing $81 billion in 2022. This can lead to wasted ad spend and skewed data, ultimately harming campaign performance and ROI.
In the attention economy, having long-term associations with influencers whose content resonates with brand values, products, and services is the secret sauce for brands to achieve sustainable growth.
Legacy banks are facing challenges as they partially migrate to the cloud or develop strategies for a multi-cloud data infrastructure environment, whereas neobanks have the advantage of building AI-enabled personalisation leveraging their data infrastructure from the beginning
Balancing privacy and personalisation in the age of hyper-personalised experiences. Learn how brands can protect consumer privacy with zero-party data and AI-ML.
Let’s talk about cookies – not the tasty treats with chocolate chips but the strings of data stored on Web-browsing devices that allow online platforms to identify users.
Martechvibe spoke to Stas Tushinskiy, the CEO at Instreamatic, an AI-powered audio ad platform, about why social listening is not enough, and how to make the most of CSAT-influencing tools.
What would an ideal CX tech stack look like? Hassan Hamdan, Chief Technology Officer, Unifonic offers his insights on AI-powered solutions to increase CX performance and build engagement capabilities.
