Interviews

Group Aftersales Director at Audi Volkswagen Middle East, Egemen Adiyaman, discusses predictive aftersales, and how it influences customer experience “Brands should constantly deploy tests to build and enhance predictive models. This allows businesses to apply insights into several campaigns, ranging from relevant offers that impact sales to simple customer messages from the respective brand or […]

Head of Marketing & Commercial – Etisalat Information Services, Karan Patel, shares his insights on future adtech trends and technological disruptions “There will be a further rise among businesses (medium and large) in adapting CPaaS platforms to address customer engagement issues on their apps and websites. There will also be enhancements in creating customer journeys […]

Courtney Hilbert, Senior Director, Analytics at Merkle, talks about the post-pandemic impact of inflation on consumers and the various industries. “Consumers have often relied on their savings accumulated during the pandemic to fuel their sustained demand. However, today, savings rates are dwindling, and with the consistently high cost of gas and oil – influencing the […]

Citing the future plans of headless CMS platform ContentStack, Product and Technology Leader Conor Egan illustrates the importance of product building and the role of technology. “The right tech unleashes creative potential. The right tech means that IT and marketing can move simultaneously at the speed of business. If you’re worried about being stifled, you’re […]

From competitive intelligence to technology trends, Erin Pearson, VP of Marketing, Evalueserve, discusses several factors that contribute to marketing and business success “Determine the market traction and sentiment the competitors are developing. Use those learnings to jumpstart your strategy or inform it in a way to differentiate from the competition. You can also use it […]

Francois Viviers, Marketing and Communications, Capitec Bank, South Africa discusses technology-oriented strategies and talks about three founding principles that build a brand “Strong brands are not built by advertising. It’s built by what people experience when they interact with the brand. That’s where marketers need to focus,” said Francois Viviers, Group Executive: Marketing and Communications, […]

Ahead of her session at VMF ZA, Sadika Fakir talks about data-centric strategies and how CX needs to run through conversion and into the space of retention and advocacy.

Find out what Vlad Stesin, co-founder of Optable, has to say about next-gen ad products and frictionless data collaborations “The exciting next generation of ad products is not about formats — it’s about using audience data in a compliant, privacy-preserving manner. Ultimately, any personalised online experience, including advertising and ecommerce, will create better outcomes when […]

Aron North, the brain behind Ryan Reynolds’ Mint Mobile brand, says brands must tap into relevant conversations Last week, at the Cannes Lions International Festival of Creativity 2022, Ryan Reynolds offered some lessons in humour when he said: “Ads should be fun.” Watching this compilation of funny ads, one can say for certain that the […]

Ahead of her session at VMF South Africa, Marketing Science expert Dimple Dinesh talks about the importance of data culture and measurement techniques “It is essential for marketers today to determine the success of their business based on the right business KPI, such as return on investment, as opposed to using proxy metrics, such as […]