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Adopting a unified CXM platform is not just a technological upgrade but a strategic move that can revolutionise CX. Find out why.

The adoption of AI-powered marketing technologies will continue to grow within SEA, where companies are poised to invest 67% more in AI and Machine Learning as a part of their sentiment analysis strategy.

While retaining customers is a key marketing objective, the ultimate challenge lies in remaining pertinent and understanding customer needs.

Artificial Intelligence has already spread its wings in the advertising industry and it is expected to continue to do so in the future.

DTC brands have a unique opportunity – a direct line to their customers. Martechvibe spoke to Joshua Foo, Senior Retention Marketing Manager at Chronos Agency, about growing visibility and finding that hero product.

Conversational AI is transforming customer engagement in the Middle East and North Africa (MENA) region, strengthening brand loyalty and competitiveness in this rapidly evolving market.

How brick-and-mortar stores use acquisitions to stay ahead in the digital age.

Customer Data Platform (CDP) market is forecasted to reach USD 19.7 Billion by 2027, encouraging technology partners to innovate their CDP tools. We’ve gathered some of the best innovations from top CDPs in 2023.

Are APAC shoppers excited about BFCM? The western shopping trend may not hold a candle to China’s Single’s Day but brands still see it as the largest growth market

Industry news announcements of 2023 around Martech innovations, generative AI integrations, debuts and acquisitions by giant players have marked meaningful milestones that will be the foundation for 2024’s marketing and CX goals.