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AI isn't just improving existing gaming mechanics; it's transforming NPC behaviour, development processes, anti-cheat systems, and even the creation of entire game worlds.

With AI being a core resource now, deliverable pricing must replace hourly pricing for the better.

Jeff Zotara is the Chief Marketing Officer of arrivia discusses the state of loyalty and how technology can make a difference.

Between cost reductions and cloud adoption, speech analytics will enhance customer interactions in 10 key ways.

The primary reason consumers opt for delivery is convenience—42% of respondents prefer to focus on watching the game or socialising rather than preparing food.

Here are three underexplored CX strategies martech leaders must adopt in 2025.

Technological advancements like robotics and automated systems make fulfilment processes faster and more efficient.

No bot is perfect, says Guillaume Laporte, Chief AI Officer of Foundever. Businesses integrating genAI tools to aid high customer support queries must set realistic expectations and not pretend the bot can do everything.

The CX NXT Summit will take place in Cape Town, South Africa on 17 & 18 April 2024. The focus of the summit is to help businesses build a customer-centric culture, use CX to beat the competition, and change the world order of leading brands.

Julia Jackle, CEO & co-founder, Creative971 talks about how ecommerce businesses can differentiate themselves to stay competitive.