less than a minute agoPayPal Ads ID provides deterministic identity from verified PayPal and Venmo accounts, making it available to ad tech partners to improve ad relevance and performance.
less than a minute agoThe partnership between Optable and Goodway Group enables more precise targeting, faster decision-making, and stronger performance in an increasingly complex media environment.
less than a minute agoAs complexity grows across premium CTV and other media environments, Magnite’s AI features help teams act on real-time signals and operate more efficiently.
less than a minute agoAdvertisers on Yahoo DSP in the US and Canada can now leverage InMarket’s measurement solution to better gauge the effectiveness of media campaigns across platforms in driving real-world conversions.
less than a minute agoThe funding will also accelerate the development of its proprietary technology, Audion AI, which delivers outcome-driven audio advertising campaigns.
20 hours agoConvenience will always be important, but on its own, it’s not enough to build a lasting connection. What really makes a difference is when we can create moments that are positive and meaningful, even in small ways, says Luke Chircop, Senior Director of Product at Careem.
4 days agoPlayable ads are reshaping digital marketing by turning passive impressions into interactive experiences, driving deeper engagement and more qualified user acquisition beyond gaming.
4 days agoIn this integration, creative assets are built by PubMatic’s creative technology partners: Celtra for pause ads and interactive formats, Brightline for advanced CTV units, and KERV for AI-powered interactive and shoppable video experiences.
