Lays Bammesberger, Senior Account Executive, Meltwater, South Africa and Nomsa Makgabenyana, CEO and Founder of Seriti Insights participated in a panel discussion about maximising ROI with the right marketing stack at Vibe Market Fest’s South Africa edition. Consider the fate of the brand Blackberry. It didn’t listen to its customers requesting a phone without keyboards […]
“As an enterprise, you don’t want to be behind in understanding the new world. Don’t end up in that space ten years later when the metaverse comes to life,” shares Elizma Nolte, Regional Manager for Sub Saharan Africa and Meta at Vibe Martech Fest’s South Africa edition “It is a journey, and we can get […]
At the Vibe Martech Fest’s South Africa edition, leaders discussed the importance of improving omnichannel strategies by delivering targeted customer experience “Empathy is essential for meaningful engagements. It tends to keep consumers connected with the brand for longer,” said Ileana Diaz – Enterprise Account Executive, Salesforce. She was part of a panel discussing the essence […]
How do marketers navigate the cluttered marketplace for Martech solutions and find the one that works best? Channel your inner artist, advises Scott Brinker, Vice- President of HubSpot, in his opening keynote of #VMFZA There are more than 10,000 different MarTech solutions globally that have been mapped. Brinker’s supergraphics have been tracking the landscape since […]
Around 63 per cent of people in South Africa are researching brands and products online. Is your campaign designed to optimise multi-device marketing? Finding yourself without your mobile phone is the modern equivalent of being naked in the street. Day 1 of #VMFZA, Francois Viviers, Group Executive: Marketing and Communications, Capitec Bank, South Africa and […]
Day 1 at #VMFZA, Martech leaders share key learnings on how marketers can put customers at the centre of their marketing strategy How do we engage customers better? It starts with designing marketing campaigns that put customers at the centre of design and planning. But that’s easier said than done. Marketers need to stop looking […]
With only a few days left until the Vibe Martech Fest (VMF) South Africa edition, we took the chance to throw the spotlight on some exciting speakers and sessions. The special virtual edition for South Africa will take place on July 27 and 28, 2022. VMF ZA will cover a wide range of topics such […]
Vibe Martech Fest’s (VMF) second South Africa edition will take place on July 27 and 28, 2022. The two day virtual conference will present experts in the field to talk through a practical approach to multi-touch attribution, securing first-party data, using low-code platforms to accelerate digital transformation, integrating MarTech with legacy systems and look ahead […]
CX NXT The Customer Experience Summit tracks evolving technology, strategy and cultural trends globally so marketers can deliver engaging experiences to meet new-age customer expectations. Following the successful virtual edition in November 2021, CX NXT 2022 is set to take the form of a two-day in-person event on June 15-16, 2022 in Amsterdam. Over 250 […]
The Customer Experience Summit tracks evolving technology, strategy and culture trends so marketers can deliver engaging experiences to meet new-age customer expectations. Following the successful virtual edition in November 2021, CX NXT 2022 is set to take the form of a two-day physical event in November, 2022. Over 200 CX leaders and practitioners are scheduled […]
