Businesses are making progress by adding more digital service channels to keep up with customer demands; however, this progress often comes at the expense of service quality by creating more inconsistencies and increasing customer frustration, according to new research by Pegasystems Inc., the digital process automation company. Over the course of 2020 and into 2021, the […]
When marketers say the customer has the last word, the feedback is not limited to the product alone. Today’s customer is intelligent and forever on the move, balancing presence across multiple platforms with ease. How the marketer attends to the customer, to how they interact after the sale – everything can make or break a […]
Marketers always stress the importance of having omnichannel marketing to view the business from the customer’s perspective. Great customer experience is an upshot of an effective and well-designed omnichannel ecosystem. To achieve it, companies must understand customer journeys across devices and channels. To support a marketer in their functioning, to help increase retention and boost […]
The biggest challenge most marketers face isn’t attracting new customers and expanding the business. Or product innovation and the need to be on top of trends. It is customer retention. Digitisation has permeated every aspect of our lives, and marketers today are witnessing the rise of the “intelligent customer”. Before we look at how a […]
Martechvibe spoke to Ilaria Buonpane, Head of CX and strategic marketing, Chalhoub Group. The group is the region’s foremost name in luxury retail, beauty, and fashion. The customer experience (CX) is a cross-functional effort for any organisation. How does the Chalhoub Group view it? Customer Experience is an integral part of Chalhoub Group vision to […]
In an exclusive interview with Martechvibe, Martin McDonald, VP Emerging Markets, Tealium shares his insights on the changes that are transforming marketing. Marketers’ opinion of first-party data, the changes one can see due to the phasing out of the third-party cookie, heightened awareness of data protection laws. He also shares the steps to creating the […]
In conversation with Jesper Broberg about how experiences marketing drives revenue through customer loyalty with personalised experiences and creating customers for life. Jesper Broberg, Vice President of Business Development for Sitecore in the Middle East & Africa. He comes with more than 20 years of experience in the IT industry, working for Business Development across […]
Oracle and Martechvibe will host a virtual roundtable on February 24 titled “Reimagining Loyalty in a Hyper Personalised world.” The live roundtable, which will begin at 2:00 GST, will examine critical issues like how personalisation affects customer loyalty, improving CX with AI and anticipating customer needs to make intelligent recommendations. Hosted by Martechvibe, it will […]
While competition among B2B and B2C companies increases, Extended Reality (ER) takes the lead in marketing strategies The era of digitisation has prompted an increased demand for Extended Reality, which constitutes AR and VR technologies. With the market expected to reach 333 billion by 2025, at a CAGR of over 50 from 2020 to 2025, […]
For comprehensive customer experience management, the objective is a parallel adjustment to delivering voluntary customer experiences. The recent pandemic has sped up the new digital customer behaviours across the world. The growing shift towards digitisation has required big and small businesses to modify their strategies, meet unique client requirements and priorities, and know-how to engage a digitally […]
