CX

Don’t just ask customers, validate your findings by using AI across multiple sources to predict information before something terrible happens to your reputation. According to Dr Zuhair Khayyat, Chief Technology Officer at Lucidya, combining AI with other technologies like blockchain, AR, voice technology and IoT can help create the best customer experience analysis for any business.

Hamish White, CEO of Mobilise, shares insight into how service providers can avoid CX disasters.

A drastic reduction in media spending can lead to a decrease in market visibility, resulting in a lower share of voice and, ultimately, a smaller market share. We asked the experts how to navigate the slowdown and look for hidden opportunities.

Customers experience a brand across multiple touchpoints and at various stages of a buying journey. An omnichannel experience is not only expected by 90% of customers, a cohesive, valuable experience can pay off in spades: Adobe found that companies with the strongest omnichannel customer engagement strategies enjoy a 10% YOY growth, a 10% increase in average order value and a 25% increase in close rates.

Negative customer experiences present an opportunity to show your brand’s dedication to resolving any issues with transparency and empathy. Martechvibe asked the CX stalwarts how to deal with customers on edge It’s a human tendency to share more when we’re unhappy about things. Here’s proof; just 30% of happy consumers will talk about their positive […]

Discover how to harness the power of customer service management (CSM) to create a future-proof customer service strategy. From resolving issues to optimising processes, learn how to drive a better customer experience in an experience economy.

Adrian Swinscoe discusses CX myths, the role of technology for customers and agents and the true meaning of customer-centricity 

Achieving successful personalisation efforts can be a daunting task, if the right people, processes, and platforms aren’t in place from the start. Here is how personalised marketing campaign can maximise return on investment (ROI).

Ahead of the CX NXT KSA summit, Martechvibe spoke to some customer experience experts about the value of CX measurement and customer feedback, and the significance of using metric tools.

Mike Wittenstein advises that all CX professionals are to try their hand at experience design – not only to look at things from the customer's perspective but to organise the business in a way that delivers better CX.