CX

Consumers are changing the way they make decisions and where they make purchases. Brand leaders are tracking these shifts to align retail strategies to evolve in tandem.

Successful change management isn’t about systems — it’s about people. Martechvibe spoke to enterprise leaders about driving this AI transformation by addressing resistance, embedding learning modules, and connecting each role to the bigger vision of customer experience so everyone wins.

In-store retail is being reimagined, shares Andrey Dorosh, Regional Retail Director, MENAT markets at Samsung Electronics MENA. When paired with digital channels, physical retail becomes critical to a true omnichannel strategy—one that meets customers where they are, both online and offline.

Marketing leaders from Team Saudi, Amsa Hospitality, MSQ Middle East, and Cenomi Centers share how emotion, experience, and empathy are redefining brand relationships with consumers in Saudi Arabia.

Discover how Just Eat Takeaway.com fuels convenience through AI-powered personalisation, retail and sports partnerships, and creative brand storytelling.

The Kingdom is rapidly emerging as one of the world’s most ambitious travel destinations. Here’s what we can learn about rewriting the narrative, building unique experiences, and catering to modern wanderlust.

Uber’s steady revenue growth is attributed to categoric steps towards implementing innovative projects. The future of mobility with autonomous vehicles, freight AI, and bold partnerships across logistics and delivery, to name a few.

As enterprises scale AI-generated content, the pressure to stay compliant, consistent, and brand-safe is rising. Without proper governance frameworks, even the most advanced AI can produce hallucinations, misinformation, and non-compliant messaging.

As return rates soar in online retail, ASOS’ controversial customer ban puts a spotlight on the need for smarter, fairer return strategies. How can technology and transparency help retailers cut costs without compromising customer loyalty?

Synthetic monitoring is becoming essential as brands scale conversational AI and omnichannel CX. From preventing outages to testing intent flows, learn how proactive testing safeguards trust in every interaction.