CX

Rewind 2024: Immersive experiences are here to take the customer away from the ordinary. Technologies like AR, VR and AI are at the helm of this, where customers won’t accept an experience that doesn’t offer virtual engagement.

Automated guided vehicles (AVGs) now handle complex logistics tasks, dramatically reducing costs and accelerating fulfilment processes.

Customers are increasingly finding the idea of “going shopping” irrelevant, and instead expect shopping to come to them. Virtual reality gives customers the chance to experience a product first-hand, almost as if in real, yet not.

Consumers want to see, touch, and physically experience a product before they commit to purchase.

Consumer trust is at its lowest point in recent years, and advances in AI make earning that trust more critical than ever.

Winning brands will prioritise generating cross-channel journeys that bring together touchpoints without disrupting customer experiences.

With consumers becoming increasingly hesitant to share personal information, confidence in AI among consumers has dropped significantly.

As banks confront fintech competition and revenue growth, open finance enabled engagement platforms emerge as a strategic imperative.

Leading music streaming platforms extensively depend on AI to understand user preferences and deliver personalised playlists and recommendations, encouraging longer sessions and more frequent interactions.

Steve Tan, VP & General Manager, EMEA/APAC at Airship discusses strategies to drive long-term customer loyalty, and maximise the business impact of mobile apps.