CX

From creating a strong customer feedback loop to leveraging real-time ticket categorisation, AI is revolutionising customer support.

Modern contact centres need to add intelligence not only in the way it deals with customers but also with agents says Einat Weiss, Chief Marketing Officer at NICE Systems  There is a significant shift in how contact centres operate and measure results. “Instead of looking at specific interactions and the type of efficiency, we’re calculating […]

In Forrester’s latest report on the future of the European market, there’s a concerning prediction. In 2023, the analyst firm estimates that one in five customer experience (CX) programmes will disappear if they cannot prove their return on investment (ROI). At the same time, ten per cent of projects will become stronger than ever. Here, […]

From mobile banking apps to all-purpose cards, non-banking BFSI brands are leveraging technology to provide customers with innovative and faster service. Discover the companies that are leading the way in CX innovation. The UK banking market is one of the most competitive and dynamic. The non-banking financial companies (NBFCs) are redesigning the banking landscape, assisted […]

A drastic reduction in media spending can lead to a decrease in market visibility, resulting in a lower share of voice and, ultimately, a smaller market share. We asked the experts how to navigate the slowdown and look for hidden opportunities. Value and cost are not the same things. Value is subjective and determined by […]

Customers experience a brand across multiple touchpoints and at various stages of a buying journey. An omnichannel experience is not only expected by 90% of customers, a cohesive, valuable experience can pay off in spades: Adobe found that companies with the strongest omnichannel customer engagement strategies enjoy a 10% YOY growth, a 10% increase in […]

Negative customer experiences present an opportunity to show your brand’s dedication to resolving any issues with transparency and empathy. Martechvibe asked the CX stalwarts how to deal with customers on edge It’s a human tendency to share more when we’re unhappy about things. Here’s proof; just 30% of happy consumers will talk about their positive […]

Discover how to harness the power of customer service management (CSM) to create a future-proof customer service strategy. From resolving issues to optimising processes, learn how to drive a better customer experience in an experience economy.

Personalisation has become an increasingly important part of modern marketing strategies, especially when it comes to engaging customers online, where competition for attention can be fierce. By taking this approach, marketers can more effectively target their messages and create more meaningful customer experiences that drive purchasing decisions while strengthening loyalty over time—which are both vital […]

Ahead of the CX NXT KSA summit, Martechvibe spoke to some customer experience experts about the value of CX measurement and customer feedback, and the significance of using metric tools. Is CSAT your go-to CX metric tool, or is it ‘profit’? Regardless, measuring CX is not a question of addressing one metric, and brands need […]