Machine learning algorithms form the backbone of social media platforms. Keeping users hooked and presenting a curated slice for brands to leverage effectively. But how do they work? Facebook, Twitter and Instagram are the top three most visited social media platforms after Google and YouTube. Social media platforms are a fertile ground for brands to […]
In good times and not-so-good times, it’s efficient businesses that hold themselves high above the surging waters It’s a myth that businesses that spend extravagantly grow faster than they spend cautiously. Well, there are plenty of examples to confirm that for every large successful company built on a spend-to-growth strategy, there are thousands who have […]
Chatbots that don’t use an intent architecture tend to generate vague or irrelevant results, and can ignore the thematic expression of the problem Customer feedback and service can take an entire business up or down, based on the extent of satisfaction they provide to a customer. Naturally, marketing technology today is narrowing focus on these […]
According to an Optimizely report, Reimagining Commerce Report 2020, most consumers use six or more channels and two devices before making a purchase. They research products on the brand’s website while multitasking on their laptop, check another retailer’s mobile app for in-store availability, then go to Amazon because they got an email about a deal […]
