Attribution

Influencer marketing ROI goes beyond simple metrics like the number of likes or comments on a post. To assess the true ROI of influencer marketing, businesses need a sophisticated and data-driven approach.

Sue Azari, ecommerce industry consultant, AppsFlyer, talks about multiple strategic endpoints that can help enhance user experience in the mobile commerce industry.

Netflix, Amazon, Uber and Facebook have used KNN for personalised marketing, clustering, segmentation, and predicting customer behaviour. Measuring distances between data points, the algorithm helps recommend items to customers based on their purchase history

Competitive intelligence (CI) is the process of gathering and analysing information about your competitors, industry, and market. It allows companies to identify opportunities, threats, and risks; and make informed decisions to stay ahead of the competition.

Brands Use Cues, Triggers and Rewards to Find Relevance in a Customer’s Routine Space.

More than 30% of marketers plan to use more short-form videos over other social media content in 2023. YouTube and TikTok are competing for ad dollars. Is it time to update how we measure video ad effectiveness?

What’s standing between you and your brand promise of serving an audience of one? We spoke to Sarah Cascone, VP of Marketing at Bluecore, about tackling some common challenges marketers face when executing their personalisation strategy

Customers are loyal based on pleasant feelings, encouraging reinforcement, and satisfying experiences. This justifies looking into the resources that will enable brands to gauge customer sentiment.

The tech stack shoring up a marketing strategy is gaining more and more significance in the digital age.

TLDR: The Recurring Revenue model is about a brand offering consumers products or services on a regular or cyclical basis in exchange for a recurring fee charged at regular intervals, as opposed to a one-time purchase.