Data is of paramount importance to brands across the globe. Known for its excellent customer experience, the secret ingredient in Starbucks’ success rate is the way the brand handles data. Starbucks leadership team includes a head of Global Strategy, Insights and Analytics, which has shaped the brand’s image across the globe, using “methodologies ranging from […]
Pictured L-R: Hedde Schuitemaker, co-owner, Analytics8; Amit Bansal, Accenture’s Applied Intelligence lead for Australia and New Zealand; Jean-Christophe Richard, co-owner, Analytics8; and Alexander Brown, co-owner, Analytics8. Accenture has agreed to acquire Analytics8, a privately held Australian big data and analytics consultancy that specialises in data management, reporting and visualisation, data science and analytics services. Founded […]
Alteryx, Inc., announced that Amy Heidersbach has joined the company as chief marketing officer (CMO). As the company continues its strong growth, Amy is responsible for evolving the global go-to-market strategy and delivering data-driven programs that help businesses of all sizes leverage analytics to accelerate their own digital transformation and performance. “Marketing is a critical driver […]
Quantzig, a leading analytics advisory firm, has announced the completion of their new article on social listening and its benefits for businesses across industries. Social listening helps businesses to monitor their brand’s social media channels for any customer feedback and direct mentions of their brand. Also, it helps to monitor discussions regarding specific keywords, topics, competitors, or […]
Luminoso announced a series of new capabilities in Luminoso Daylight, the company’s natural language understanding application that offers a fast way for businesses to analyse unstructured text data, such as product reviews, open-ended survey responses, and support tickets. With the introduction of advanced sentiment analysis and a new insights dashboard, Luminoso’s users will be able […]
NIKE, Inc. has acquired Celect, a leading retail predictive analytics and demand sensing firm based in Boston. Celect is Nike’s latest acquisition fueling its Consumer Direct Offense strategy, serving consumers personally at a global scale. Terms of the deal were not disclosed. “With the acquisition of Celect, Nike greatly accelerates our digital advantage by adding […]
Microsoft announced the acquisition of BlueTalon, a leading provider of Unified Data Access Control solutions for modern data platforms. While the terms of the deal were not disclosed, the data privacy and governance startup has raised USD 25.87 million so far. BlueTalon and was backed by firms like Biosys Capital, Signia Venture Partners, Maverick Capital, […]
FaceApp is just helping people revel in some self-deprecating humour, using AI to alter their appearance to reflect their older self. Then why are experts cautioning people against the #FaceAppChallenge on social media? While the photo-editing tool is currently viral, with celebrities and commoners sharing hilarious results of their older selves, experts are concerned with […]
Have you ever thought about adopting a hobby by first thinking about buying the gadgets or tech? I want to start running; I must buy a fitness tracker or a treadmill I want to pursue photography; I must buy a camera I want to play an instrument; I must buy a guitar Six months to […]
Remembers when marketers launched a campaign and waited for weeks to know if it was working? Real-time analytics has changed all that. Every second we create 2.5 quintillion bytes of data, of which 90 per cent has been created just in the past two years. This is referred to as Big Data, simply because of […]
