Analytics

Merkle, a leading technology-enabled, data-driven performance marketing agency, announced the launch of Archie, a scalable solution for marketers to gain cross-channel media and marketing insights, using best-in-class platforms and tools. Archie features rapid campaign reporting in a collaborative analytics environment, allowing advanced and unified performance measurement across media and CRM channels. Marketers who work with […]

TapClicks, the global leader in marketing intelligence, analytics, reporting, workflow and orders management, announced that it has acquired Megalytic, a leading provider of client reporting and dashboard solutions. Known for its ease of use and automated reporting capabilities, Megalytic will now feature access to the hundreds of proprietary data connectors included in the TapClicks MarketPlace to offer […]

Sixty-three per cent of consumers want more AI in customer service & half of the consumers don’t think brands understand proper communication channels. Companies need to look towards automation and Artificial Intelligence (AI) to provide customers with the service they want, according to a new study of more than 4,000 consumers and 600 customer experience […]

In Hindu mythology, Ravana, the great scholar and demon king, has ten heads, symbolising his various powers and knowledge. The heads were indestructible with the ability to morph and regrow. In their battle, Rama, the warrior god, had go below Ravana’s heads and aim the arrow at his solitary heart to slay Ravana for good. […]

A new global study from Thales, with research from the Ponemon Institute, has exposed an increasing disparity between the rapid growth of data stored in the cloud and an organisation’s approach to cloud security. Although nearly half (48%) of corporate data is stored in the cloud, only a third (32%) of organisations admit they employ a security-first approach […]

CoreXM unlocks powerful solutions to help experience management professionals analyse vast amounts of experience data (X-data), improve feedback quality, and take action on insights in real-time. Qualtrics, the leader in customer experience and creator of the experience management category, recently launched CoreXM™, the industry-leading insight solution and foundation of experience management (XM). CoreXM encapsulates all […]

Machine Learning (ML) combined with artificial intelligence (AI) is enriched customer experience with the ability to process huge volumes of data. Thanks to ML, companies are now in a better position to understand customers, based on the purchase data, process and previous history of transactions, behavioural patterns, and movements. Customer services via chatbots and virtual […]

Machine learning is helping marketers to go beyond existing marketing strategies and make precise decisions based on data.  The collection, processing, and use of data have become strategically imperative that drives better businesses. This data has allowed machine learning to minimise the gap between strategic models and the actual outcomes of marketing campaigns. According to […]

Alteryx, a leader in data science and analytics, announced that it has acquired Feature Labs, a data science software company launched out of Massachusetts Institute of Technology (MIT) that automates feature engineering for machine learning and artificial intelligence (AI) applications. The acquisition of Feature Labs will further enable Alteryx to help organizations empower every data […]

Industry-Leading Product Integration Allows Sellers and Marketers to Close the Gap on Data-Driven Insights Seismic, the recognized leader in sales and marketing enablement, and Outreach, the leading sales engagement platform, announced a robust product integration that will grant sellers access to hyper-relevant content from Seismic within Outreach email templates and sequences. Sellers and marketers can […]