Zeotap’s Emma Currie and Shravan Maheshwaran explain why enterprise customer data challenges are rarely about volume and often about usability, identity resolution and the ability to activate data at speed.
Brands are embracing the end of third-party cookies with new levels of transparency and authentic conversations. Every brand is now a data company, would you agree? With the increasing technological and data-driven growth, privacy is becoming a top priority demand by customers. According to Forrester, over 77 per cent of adults use at least one […]
Zeotap, the next-gen Customer Data Platform (CDP), recently announced its availability on Google Cloud Marketplace. The new partnership means that Google Cloud customers can now offset their Zeotap platform subscription costs against their Google Cloud spending commitments, meaning that they can onboard Zeotap at no additional cost to their budget. Google Cloud Marketplace offers vetted […]
