Zappi

The report finds that visual hooks, distinctive branding and clear product benefits play different roles in social video ad effectiveness.

The collaboration introduces Vera, a specialised AI agent now available in the Picsart Agent Marketplace, designed to ground creative decisions in real-world evidence.

Amplify AI helps marketers make better creative decisions before and during campaigns, addressing one of the biggest drivers of campaign ROI.

Ads that induce emotion are nearly twice as effective at driving sales. Ahead of Cannes, new Zappi data reveals what truly makes creative perform.