WPP

The restructuring is part of WPP's broader strategy to simplify its organisational structure, improve operational efficiency, and provide clients with more integrated services across its network.

The partnership also offers clients seamless integration with Optimizely Web Experimentation and Google Analytics 4.

Spotify will be the first audio platform to be integrated directly into WPP’s products and solutions.

Creative teams can render large volumes of 2D images and videos for classic advertising. 

WPP will provide input on the Braze product roadmap and clients will gain early access to alpha and beta products along with customised solutions. WPP has partnered with Braze, a customer engagement platform provider, to focus on joint integrations and solution development to help companies leverage first-party data to create personalised engagement and drive customer […]

Agency holding company WPP has partnered with interactive entertainment company Epic Games. Epic Games, the developer responsible for Unreal Engine and the hit game Fortnite, will help WPP agencies adapt to a new era of digital experiences for companies in the metaverse. WPP’s PR firms include BCW and Hill+Knowlton Strategies, as well as the Ogilvy […]

WPP and Instacart, an online grocery platform provider, have partnered on advertising solutions and measurement tools for consumer packaged goods manufacturers and retailers. The partnership will give WPP and its clients early insight into Instacart Ads product offerings and access to new tools and features on the platform. As the inaugural Analytics API partner, WPP […]

WPP and Snap have announced a global partnership called The AR Lab to help brands build and deliver immersive experiences for consumers using Augmented Reality (AR). With a particular focus on eCommerce, the partnership combines Snap’s AR technology with WPP’s integrated capabilities across creative, media, commerce and technology, allowing WPP clients to better connect with […]

Vibe MarTech Fest (VMF), the event that occupies a prestigious position on senior marketers and IT professionals’ calendars as the undisputed resource on MarTech, is back.  With the theme, Next is Now. You can’t afford to miss being a part of an event that will shape the industry conversation and help companies adopt MarTech solutions […]