The campaign focuses on Volkswagen aftersales representatives’ passion for providing customers with the perfect experience. Volkswagen Middle East launched a campaign on TikTok to establish its commitment to providing excellent aftersales services. The campaign forms part of a wider aftersales campaign by the brand. With the tagline, “we care too much”, the campaign focuses on […]
Group Aftersales Director at Audi Volkswagen Middle East, Egemen Adiyaman, discusses predictive aftersales, and how it influences customer experience “Brands should constantly deploy tests to build and enhance predictive models. This allows businesses to apply insights into several campaigns, ranging from relevant offers that impact sales to simple customer messages from the respective brand or […]
Volkswagen has launched its Brand Attributes Campaign, which will use Google testing to test whether biases exist and to see which assets resonate best with a certain audience. The campaign will focus on gaining valuable audience insights and enhancing the brand’s overall marketing strategy. The campaign will aim to highlight how models in Volkswagen’s lineup […]
Audi Volkswagen Middle East partnered with artificial intelligence and machine learning platform Inawisdom to leverage predictive marketing and enhance buyer experience For any automotive brand, aftersales service plays a vital role in customer satisfaction and customer retention. For aftersales, predictive analytics is critical, Egemen Adiyaman, Group Aftersales Director, AVME. With this technology, brands can accurately […]
