video

Through Nexxen’s Deal Marketplace, advertisers gain transparency into a wide range of premium supply inventory, leveraging advanced audience-targeting capabilities.

Customers can access video localisation services from directly within their video production workflows. 3Play Media, a media accessibility platform provider, has expanded its partnership with Brightcove, a streaming technology provider, to allow customers to access and order closed captioning, live captions, audio description, and video localisation services from directly within their video production workflows. “Accessibility […]

eyeson “stream-in-stream” technology allows developers to integrate nearly every media stream into a WebRTC live video conference. This allows covering use cases like watch parties, town hall meetings and educational streams, situation rooms for fast response units, insurance inspections, and all combinations where one or more live videos or videos on demand are injected into […]

LinkedIn is adding more features to its Creator Mode. This mainly includes LinkedIn Live access for those with Creator Mode turned on, as well as a new newsletter option for creators to help maintain connection with their audience. Initially, LinkedIn Live will only be available to Members and Pages with more than 150 followers and/or […]

There it was, a virtual gold: an awe-inspiring, pulse-pounding video of professional skydiver Nicole Smith-Ludvik, wearing the Emirates uniform, at the top of the tallest tower globally, the Burj Khalifa, holding signs that she passes to finish giving a message: Fly Emirates. Fly better. The spectacular video racked up 6.1 million views and counting. It […]

Over recent years, there has been increasing focus on the use of video in just about every marketing context. And as it would seem, all the events and shifts in the market that have occurred ever since have only played into the success of the audio visual format.  Take the coronavirus pandemic as a prime […]

In 2017 Kuwait-based telecom brand Zain released a video ad during Ramadan. It went viral for all the right reasons. Featuring Emirati pop singer Hussain Al Jassmi, the three-minute commercial showed a range of nationalities pleading with a suicide bomber not to carry out his attack. The anti-terror ad not only delighted the audience with […]

June 24, 2018, when Saudi Arabia lifted the ban on women driving, #SheDrives went viral, brands like Renault, Audi, Coca-Cola, Zain, and Nissan capitalised on the historic move with video advertising. While the video ads proved to be emotional and heart-warming, the most endearing one was that from HH Prince Alwaleed bin Talal. One of […]