Teresa Widodo explains how brands can drive scalable app growth by aligning business goals with data signals, leveraging discovery platforms, and building lifecycle strategies that move users from installs to long-term value.
Gaming studios are spending more and creating faster, but the pool of players isn't getting any bigger. A new industry report reveals the pressure building across acquisition channels.
As platform fees rise and acquisition costs climb, subscription apps are moving conversion upstream. The results are hard to ignore.
Lorenzo Rossi talks about navigating rising acquisition costs, avoiding metric confusion, leveraging creative testing for growth, and why diversification, localisation, and full-funnel optimisation are essential for sustainable mobile app scaling.
