UGC

The AI Visibility suite turns TikTok, Instagram, and UGC videos into structured, hyper-optimised content that ChatGPT, Perplexity, and Google Gemini can cite.

Brands are moving away from purely transactional loyalty rewards towards incentivising content creation and advocacy. Charlie Casey, CEO of LoyaltyLion, wants leaders to “think about user-generated content as part of the value exchange.”

Bazaarvoice’s Authentic Discovery API makes user-generated content instantly accessible to AI platforms, enabling brands and retailers to improve visibility in AI-driven search and discovery.

Pixlee TurnTo, a platform for user-generated content, introduced Pixlee for Creators, a nuanced platform designed to help brands discover, manage, and measure influencers and content creators. Pixlee for Creators makes it easier for brands to expand their influencer strategy, use influencer content in more eCommerce experiences, and measure that content’s impact across the customer journey. […]

It’s not only customer experience that has become the core of business strategies but customers themselves. With shoppable user-generated content (UGC) as the current marketing trend, brands anchor their loyal customers to fuel their business strategies. A recent DemandGen report revealed that over 90 per cent of buyers prefer interactive and visual content over traditional […]

Language I/O (LIO), powering meaningful conversations between global organisations and their customers, announced the findings of a joint survey with Nimdzi Insights. Localisation and accurate translation of gaming terms is key for the gaming industry, as 45 per cent of the sector’s total revenues come from international sales with players in all languages coming together. […]

Gamification marketing has proven to be a successful strategy with B2C brands over the decades. Humans are wired to enjoy playing games to survive or be a competitive winner. For decades, brands have taken advantage of this addiction in their marketing strategies. The ultimate goal is to acquire new customers, so while website banners and […]