trends

From AI disruption to brand decentralisation, marketing insiders weigh in on what to watch, what to fix, and what to double down on in 2025.

Several of the company’s experts agree that companies are facing a complex, volatile and uncertain macro environment. The focus in the coming year will be more on digital transformation and acceleration for efficiency and return on investment. ServiceNow, the cloud-based digital workflow company, has identified five key vectors that will shape the future of business […]

2023 calls for a period when firms sharpen their attention on marketing and advertising trends to make an impression as consumers grow more cautious about which brands they spend their time on. Dubai-based, Nested VFX, a post-production and visual effects studio, shares its projections in the marketing and advertising sector for the upcoming year:  Back […]

2021 has been a crazy year for supply chain professionals. The supply chain got a ton of media coverage for reasons as diverse as a ship blocking the Suez Canal to a chip shortage for automakers. A world of people who had no idea what a supply chain was at the beginning of the year […]

What’s next? Defining trends shaping the future of marketing. Rising pressure for rapid growth coupled with market changes has forced many marketing teams to accelerate their digital transformation. At the same time, budget reallocation means innovative campaigns don’t have comfortable timelines to prove their business effectiveness. Innovating on a deadline can be tricky. Moreover, the […]

GoodFirms, the research and review platform, released its latest survey on Data-Driven Marketing: Metrics, Important Elements & Trends. It offers actionable insights into the current state of data-driven marketing with a focus on key metrics, current trends, challenges, and elements that constitute a modern approach to data-driven marketing. The research further explores how marketers need to […]

Keeping pace with the current performance marketing trends can help brands dramatically increase their marketing and business game As the marketing and advertising industry become more challenging, marketing technology vendors are looking to leverage the industry trends and create opportunities for themselves. Meanwhile, SEO is re-taking lead as a vital reason for brands to refocus […]