Martech
Travellers Are 2.45x More Likely To Click On Personalised Push Notifications
MoEngage report covers customer preferences in MEA, and how often they receive relevant information from brands. Spoiler alert – it’s very low. As dependency on third-party data draws to a sudden halt, first-party data has become significant in increasing the likelihood of a purchase and driving customer lifetime value (LTV), revealed a customer engagement benchmark […]
