Influencer agency Mediakix has released an analysis of over 100 Branded Hashtag Challenges launched on TikTok between July 2020 and March 2021. It found that the three most popular types of TikTok Branded Hashtag Challenges are sponsored challenges, followed by contests, and then Hashtag Challenge Plus campaigns. A Branded Hashtag Challenge is a brand-sponsored version […]
Influencer agency Mediakix has released an analysis of over 100 Branded Hashtag Challenges launched on TikTok between July 2020 and March 2021. It found that the three most popular types of TikTok Branded Hashtag Challenges are sponsored challenges, followed by contests, and then Hashtag Challenge Plus campaigns. A Branded Hashtag Challenge is a brand-sponsored version […]
Instagram has officially introduced its answer to TikTok Duets, launching its ‘Remix’ feature to the world in the latest instance of a Facebook-owned app ‘taking inspiration’ from another platform. The feature, which has been added to Instagram’s version of TikTok called ‘Reels’, enables users to create their own content alongside somebody else’s previously created video. […]
The BRIT Awards has unveiled its sponsorship partners for 2021, as Amazon Music and TikTok line up for the May ceremony. Headline partner Mastercard returns for the 23rd year in a row, while Amazon Music is on board as Official Digital Music Partner for the second year running. TikTok also returns for a second year. […]
TikTok has extended its partnership with OpenSlate, a digital video-focused measurement and analytics company, to provide its brand safety solution to advertisers in Australia, Canada, and the UK. The ‘TikTok Brand Safety Solution’, previously only available in the US, applies OpenSlate ratings pre-campaign and then video-level reporting to ensure ads are delivered in a brand-safe […]
TikTok has agreed to pay USD 92 million to settle dozens of lawsuits alleging that the popular video-sharing app harvested personal data from users, including information using facial recognition technology, without consent and shared the data with third-parties, some of which were based in China. The proposed settlement, which lawyers in the case have called […]
