Third-Party Data

Leveraging third-party data can illuminate opportunities and risks that enterprises might otherwise miss with proprietary data generated from an enterprise’s own operations. Alation, an enterprise data intelligence solutions provider, announced Alation Marketplaces, a new product for third-party datasets to augment existing data in Alation Data Catalog for richer analysis. Additionally, the company expanded Alation Anywhere […]

Find out what Vlad Stesin, co-founder of Optable, has to say about next-gen ad products and frictionless data collaborations “The exciting next generation of ad products is not about formats — it’s about using audience data in a compliant, privacy-preserving manner. Ultimately, any personalised online experience, including advertising and ecommerce, will create better outcomes when […]

There are two main types of identity data that marketers access. For some time, deterministic and probabilistic identity data have been popular in the digital advertisement circle.   In the cookieless era, identity data plays a significant role in building customer profiles for marketers. Do you use the right approach? Building customer profiles is not […]

Neustar is partnering with Catalina to help consumer packaged goods advertisers optimise their marketing mix, campaign tactics, and audience targets based on real-time purchase behaviour. Catalina offers shopping behaviour insights through its real-time shopper intelligence platform, enriched with transactional purchase data from a multitude of third-party data sets to unlock highly precise shopper audience targeting […]

Google’s alternative to the third-party cookie has met with suspicion from a section of marketers and internet companies. On the one hand, FLoC gives advertisers and marketers the freedom to do business without third-party cookies, on the other, FLoC has been called Google’s way of monopolising the search market industry. Why is Google’s act of […]

Chief marketers across the Middle East gather for a virtual session on Customer Data Platforms to tap into the value of data and what that means for a marketer   Imagine getting a call from a bank that’s trying to sell you a loan one day and a wealth builder plan the next. It’s not difficult […]

Data is the fulcrum of the fast-changing digital marketing landscape. It is omnipresent, and how marketers collect, analyse, and utilise it is vital. The changes in privacy laws worldwide, Google’s decision to finish the third-party cookie have sparked many discussions. While customers expect content to be tailored to their preferences and needs, they’re also demanding […]