The Trade Desk

The report also reveals a shared belief among CMOs that while the core purpose - or ‘why’ - of marketing remains unchanged, the ‘how’ is evolving rapidly.

Omnicom expanded its media and data capabilities through platform partnerships, aiming to support precise, real-time audience targeting across livestreaming, sports, retail, and commerce media.

Deal Desk also helps advertisers consider premium internet alternatives in the open market or in premium marketplaces such as the Sellers and Publishers 500 Plus.

Simon Data, the enterprise CDP built for modern marketers, is the first partner to use the Snowflake EUID integration.

NIQ has partnered with The Trade Desk to integrate consumer insights and geo-targeting tools into its media buying platform.

Unified ID 2.0 converts first-party data, such as an email or mobile number, into a hashed and salted identifier.

Kokai's AI serves as a co-pilot to help advertisers buy the right ad impressions, at the right price, to reach the target audience at the best time.

Advertising technology provider The Trade Desk has introduced Galileo for advertiser first-party customer data activation to optimise media buys across all digital media while measuring results and business outcomes. Galileo works with new cross-channel identity solutions, including Unified ID 2.0 (UID2), which the majority of The Trade Desk’s data and publishing partners have embraced. “We […]

Unified ID 2.0 (UID2) is a new industry solution designed to address this opportunity. Developed by The Trade Desk, UID2 is a non-proprietary, open standard accessible to constituents across the advertising ecosystem. The new solution enables advertising industry customers to easily deploy UID2 operator services with improved data security and transparency in their advertising workflows […]

InfoSum, a data collaboration platform provider, has integrated with The Trade Desk to help advertisers activate first-party data with identifiers, including Unified ID 2.0. The combination will provide more targeted and durable audiences on the open internet via programmatic exchange. Joint customers will be able to use InfoSum’s data clean rooms and bunkers to activate […]