The Trade Desk

Simon Data, the enterprise CDP built for modern marketers, is the first partner to use the Snowflake EUID integration.

NIQ has partnered with The Trade Desk to integrate consumer insights and geo-targeting tools into its media buying platform.

Unified ID 2.0 converts first-party data, such as an email or mobile number, into a hashed and salted identifier.

Kokai's AI serves as a co-pilot to help advertisers buy the right ad impressions, at the right price, to reach the target audience at the best time.

Advertising technology provider The Trade Desk has introduced Galileo for advertiser first-party customer data activation to optimise media buys across all digital media while measuring results and business outcomes. Galileo works with new cross-channel identity solutions, including Unified ID 2.0 (UID2), which the majority of The Trade Desk’s data and publishing partners have embraced. “We […]

Unified ID 2.0 (UID2) is a new industry solution designed to address this opportunity. Developed by The Trade Desk, UID2 is a non-proprietary, open standard accessible to constituents across the advertising ecosystem. The new solution enables advertising industry customers to easily deploy UID2 operator services with improved data security and transparency in their advertising workflows […]

InfoSum, a data collaboration platform provider, has integrated with The Trade Desk to help advertisers activate first-party data with identifiers, including Unified ID 2.0. The combination will provide more targeted and durable audiences on the open internet via programmatic exchange. Joint customers will be able to use InfoSum’s data clean rooms and bunkers to activate […]

Advertising technology provider The Trade Desk launched a certified service partner program for small and medium-sized businesses (SMBs), expanding self-service access to The Trade Desk’s demand-side platform. Goodway Group became The Trade Desk’s first certified service partner. “We’ve seen tremendous growth in demand from small and medium-sized businesses as they look to make the most […]

Brands are embracing the end of third-party cookies with new levels of transparency and authentic conversations. Every brand is now a data company, would you agree? With the increasing technological and data-driven growth, privacy is becoming a top priority demand by customers. According to Forrester, over 77 per cent of adults use at least one […]

Global advertising technology leader, The Trade Desk, announced the launch of OpenPath, a new product designed to provide advertisers with direct access to premium digital advertising inventory. Initial publisher partners to join OpenPath include Reuters, The Washington Post, Gannett | USA Today Network, Conde Nast, McClatchy, Hearst Magazines, Hearst Newspapers, Advance Local, MediaNews Group, Tribune […]