The Trade Desk

Leaders from GroupM Nexus, Huawei Consumer Business Group, and The Trade Desk shared how brands can unify touchpoints, use data to drive smarter engagement, and build customer-first strategies across channels.

Audience Unlimited will leverage AI to score data segments by relevance to an advertiser’s campaign, across thousands of curated segments from hundreds of trusted, privacy-conscious third-party data providers.

The ‘True Intelligence’ solution combines Interpublic’s Interact operating system, Acxiom’s Real ID, and The Trade Desk’s Kokai platform to deliver precise ad measurement alongside durable solutions like Unified ID 2.0 (UID2).

Programmatic advertising is a strategic area of development for the group, and by integrating EUID and OpenPath, DAZN is reinforcing its commitment to innovation, addressability, and trust in the programmatic supply chain.

The report also reveals a shared belief among CMOs that while the core purpose - or ‘why’ - of marketing remains unchanged, the ‘how’ is evolving rapidly.

Omnicom expanded its media and data capabilities through platform partnerships, aiming to support precise, real-time audience targeting across livestreaming, sports, retail, and commerce media.

Deal Desk also helps advertisers consider premium internet alternatives in the open market or in premium marketplaces such as the Sellers and Publishers 500 Plus.

Simon Data, the enterprise CDP built for modern marketers, is the first partner to use the Snowflake EUID integration.

NIQ has partnered with The Trade Desk to integrate consumer insights and geo-targeting tools into its media buying platform.

Unified ID 2.0 converts first-party data, such as an email or mobile number, into a hashed and salted identifier.