Tealium

Tealium announced Tealium Functions, a new, free feature within the Tealium Customer Data Platform (CDP). Customers can now connect to custom destinations, transform data, automate workflows, and launch new use cases faster with simple code. Especially post-pandemic, more of the customer experience is digital but the ecosystem of data and technologies powering these experiences are […]

Customers are more demanding than ever before, making Customer Experience (CX) a key differentiator to help brands stand apart. According to a recent study, 77 per cent of customers said they would take their business elsewhere if they received poor service. What customers value most from companies is personalised service and a deep understanding of […]

Smart marketers are switching their attention to Customer Data Platform for insights into the customer’s mind to create relevant targeting Nowadays, with comprehensive data, marketers can personalise customer communications, markets to them at the right times, form an enjoyable experience, and close more sales. Nevertheless, it’s a struggle to capture all data, organise and store […]

In an exclusive interview with Martechvibe, Martin McDonald, VP Emerging Markets, Tealium shares his insights on the changes that are transforming marketing. Marketers’ opinion of first-party data, the changes one can see due to the phasing out of the third-party cookie, heightened awareness of data protection laws. He also shares the steps to creating the […]

The investment will fuel product innovation and expand the global footprint to enhance service to enterprise customers. Tealium announced raising $96 million in Series G funding led by existing investors Georgian and Silver Lake Waterman. The funding, which increases the company’s valuation to $1.2 billion, will be used to fund accelerated product innovation to address the […]

The third edition of the region’s biggest marketing technology event scheduled for March 23-24, 2021 will focus on several key issues. Emerging from one of the most challenging times, companies in the Middle East clearly understand the role of technology and data in marketing. With physical stores shut due to lockdown, only brands with an […]

Seeing the ways that machine learning and customer data can drive revenue through improved customer experiences is fascinating, the only real limit on how you can use ML-driven predictions is your imagination  Depending on your role, here are some of the uses we think are worth highlighting (and are explored in-depth below): For Marketers: Machine […]

Customer data orchestration and campaign orchestration are two very different approaches to capturing and synchronising customer data across multiple technologies, in the hopes of delivering more relevant experiences for customers. Deliver more personalised, real-time, and relevant customer experiences with one set of data. What if you could deliver relevant, real-time, and personalised experiences to consumers […]

Customer Data Platforms (CDP) and Data Management Platforms (DMP) sound quite similar and might even share a few common attributes. However, these platforms are vastly different. World over, marketing and advertising industries now focus on only one thing – customers. To put customer first, brands really must build good relationships with them. To do that […]

The latest report highlights how internal silos, changing data privacy laws and confusion around what a Customer Data Platform (CDP) does is preventing companies from getting the most from their data. With the CDP space becoming more crowded than ever, there is confusion around what a CDP can and should do – as well as […]