subscription model

Subscribers need exceptional experience. A misstep and they will not hesitate to cancel and move to a competitor. Amina has trust issues. From people to things, she is not a fan of change. And for the last two decades, Amina has been using an Android phone despite her son urging him to try an iOS. […]

As Netflix looks to regain lost revenue, co-CEO Reed Hastings announced that it was “open” to offering lower-priced tiers with ads It seems the subscription streaming service has reached a point of never say never. After years of resisting advertisements, Netflix is now considering cheaper subscription plans supported by ad revenue. In an earnings call, […]