Strategy

Martechvibe highlights voices whose work explores organisational culture, marketing strategy, bias, resilience, and the realities of building influence in complex systems.

Rustantra Fumicko, Head Of Digital Marketing at Indonesian conglomerate Sampoerna, talks about three major trends driving digital marketing strategies as the competition hots up during this ecommerce inflection point. 

Marbyl analyses podcast content around topics and areas of interest, providing a deep learning analysis of every episode while unlocking the content for search. Tree Goat Media has launched Marbyl for search and discovery of podcasts and interesting moments within them. “Podcasting has picked up a lot of steam over the last decade, but the […]

The Customer Experience Summit tracks evolving technology, strategy and culture trends so marketers can deliver engaging experiences to meet new-age customer expectations. Following the successful virtual edition in November 2021, CX NXT 2022 is set to take the form of a two-day physical event in November, 2022. Over 200 CX leaders and practitioners are scheduled […]

LexisNexis Legal & Professional, a global provider of information and analytics, has launched Nexis for Competitive Intelligence to empower strategy, market research, R&D and investment decisions. The end-to-end solution allows users to instantly search, compare and analyse key business indicators—such as company, news, legal, M&A and intellectual property information—to spot trends, visualise how the competition […]

Whether it’s planning an innovative campaign or reworking your marketing strategy, here are our top picks of Digital Advertising agencies in the MENA region  FP7 McCANN Calling themselves the Middle East’s voice, the Full-Service Marketing and Advertising Company is a multi-award winner, including Cannes Lions. Headquartered in Dubai, with 15 other offices around 13 countries, […]

Marketing leaders acknowledge the challenges of streamlining martech solutions while working with functional areas and departments CMOs share that as a strategy, it is a better investment of time and budgets to reach clients with personalised offers instead of targeted ad campaigns. This is a holistic effort to acquire and retain business with the client […]

While marketing technology is now fundamental to modern marketers’ toolbox, it cannot replace strategy completely. When we get down to the base level, marketing is ultimately about messaging, and sales is all about the execution on that message into a sale. Business management, fellow workers, and of course “the boss” must comprehend Martech for themselves, […]