TikTok’s Branded Mission allows marketers to obtain content directly from creators instead of going through an agency. Creators are on the cutting edge of fashion and represent a new generation of storytellers pushing the boundaries of entertainment and creating culture. The video creation platform defined in a blog post, “Storytelling brings communities on TikTok together, […]
Tripadvisor, the travel guidance platform, recently announced a collaboration with Audible, the creator and provider of premium audio storytelling. Travelers will enjoy Audible’s unmatched library of exclusive Originals, audiobooks and podcasts, and “Trip Playlists” created by Tripadvisor Plus that deliver people-powered travel guidance. Now through November, this collaboration makes it easy for travellers to bring their […]
Versatile and engaging, video content is easy to share across multiple platforms. Marketers are well aware of the power of words. But written content and images alone are not enough. Of late, brands are realising the value of video and investing in its creation and distribution. It is a vital communication tool that can be […]
Experiential activations can help B2B organisations achieve a wide range of goals. Now, opportunities are flourishing for companies that have polished their skills for remote and virtual sales. For B2B experiential marketing is broadly recognised to be a new experience, however, B2C brands have been executing experiential marketing for years. The similar experiential-activation methods that […]
