State of the Martech Survey

Acquiring new customers is a major priority for most marketers. Customer acquisition and retention are critical and urgent focus areas for the marketing leaders Any modern marketer can attest that marketing technology has exploded over the past decade, and there are no signs of it slowing down. At the beginning of the pandemic, marketing technology […]

Keeping up in an uncertain marketplace with evolving consumer sentiment has been challenging for most brands. Many businesses have managed to stay agile amid the pandemic; however, the rapidly evolving marketplace poses new challenges. This uncertain marketplace created opportunities for innovations and new ideas, helping brands with continuity and stand ahead of their peers. To […]