SSP

Supply-Path Optimisation (SPO) is a consolidated view of the programmatic advertising supply chain that cuts unnecessary intermediaries between the advertiser and publisher, increasing the transparency in transactions. Though information is power in the programmatic advertising space, automation of systems has created a double-edged sword. On one end, it automates tasks and delivers results in a […]

Zynga Inc., interactive entertainment platform, and Chartboost, a mobile programmatic advertising and monetisation platform, recently announced that the companies have closed the transaction under which Zynga acquired 100 per cent of Chartboost for a total purchase price of approximately $250 million in cash.  Chartboost is a unified advertising platform that includes a Demand Side Platform […]