Sports Marketing

The suite bridges a gap that has long frustrated sports marketers: determining whether fans actually saw the brand placement or logo that appeared on screen.

New research shows that brands aligned with emotionally heightened moments in live sports can improve ad effectiveness.

New capability by StackAdapt helps advertisers plan, pace, and activate campaigns around live sports moments with greater transparency and control.

160over90 will be integrated with Publicis Sports and powered by the Groupe’s technology assets, Epsilon data, and scale in media to create a data-driven sport & culture agency.