social selling

With The Marketer's Book Shelf, learn to think differently, comprehend your company's objective, choose how to sell to your clients, and dominate your marketing plan in 2023.

A final glance at the top news announcements that made headlines in 2021 Customer is the king. They remained at the top of the priority list across sectors, as businesses tried to get back in the game. Marketing trends such as digitisation, automation, social selling, first party data, hybrid models, and cloud adoption made headlines. […]

Nu Skin Enterprises recently announced the acquisition of Mavely, an emerging social commerce platform that streamlines customer acquisition and social selling. The Mavely acquisition is expected to bring new social selling capabilities to Nu Skin brand affiliates, empowering them to help consumers more effectively discover, share and purchase products. Mavely’s proprietary technology will help Nu […]

Cold calling is dead. Or it should be. Instead, sales teams are embracing social selling, an approach that allows laser-targeting prospects and establishing a rapport through existing connections. Customers, too, are reacting better to more value-added offerings that solve certain pain points.  According to the AI-powered personalisation platform Formation.ai’s brand loyalty survey, four out of […]