Within a society that now seeks easy access to expertise, experiences and communities to engage with, the creator economy is built around highly motivated, creative and skilled individuals that are using digital platforms to start their own businesses, brands and communities. Of late, corporates are realising that there’s money being left on the table and […]
For many years now, social media influencers and online content creators have been somewhat forced to disclose whether the posts they are sharing are in fact a paid-for advertorial or not. Just as we see on television and in magazines, it is clear what is an ad, and what is not – so why should […]
Saudi’s micro-influencers marketplace Flicron, which provides specialised marketing solutions through social media influencers announced the closing of its second equity crowdfunding round, worth $1.7 million through Manfaa Capital. Flicron seeks to fill the huge demand gap in the Saudi market to be more effective and facilitate the user experience by providing a complete analysis of influencers […]
SlickText survey reveals importance of legitimate influencer reviews for e-commerce, plus relevance of preferred posting and channel cadence. As businesses adopt digital marketing strategies, social and influencer marketing have become more integral to their multichannel approach. Now influencers fill people’s social feeds as brands work to capitalise on this marketing trend. A new survey from […]
Moving into the marketing arena, the social media platform Instagram gives brands a chance to gather an IG clientele. Imagine a map where Instagram users were country, it would surpass the population of the whole of the Middle East. Instagram’s strong outreach capabilities and an effective suite of tools could conquer global market shares. There […]
