Social Commerce

Martechvibe conducted its first-ever Inner Circle, a gathering of business leaders mapping the future of marketing movements in the Middle East. Here’s what we learned…

Globally, eCommerce revenue is expected to reach $7.4 trillion by 2025. Brands are flocking to eCommerce, with an estimated 12–24 million sites across the globe. As more brands compete for customers, the future eCommerce landscape could look completely different. Over the next few years, eCommerce is expected to undergo many changes. Social commerce is at […]

Nu Skin Enterprises recently announced the acquisition of Mavely, an emerging social commerce platform that streamlines customer acquisition and social selling. The Mavely acquisition is expected to bring new social selling capabilities to Nu Skin brand affiliates, empowering them to help consumers more effectively discover, share and purchase products. Mavely’s proprietary technology will help Nu […]

Motom, currently mobile web beta, was launched in April 2021 with strong early adoption among creators and their audiences. Motom is a social shopping platform that gives creators the power to launch their own storefront in such a way that their content from TikTok, Instagram and YouTube can be made shoppable in one place. It […]

Emplifi, the unified customer experience platform, recently announced the launch of Emplifi Social Commerce Cloud, offering industry-first social commerce capabilities for CMOs, eCommerce leaders and social media teams charged with driving high conversion rates and increased revenue across social platforms. The innovative, first of its kind platform delivers a full suite of solutions to enable […]

Canada’s eCommerce giant Shopify Inc. is partnering with TikTok to work on a feature that would let shoppers buy directly from the social media app. Shopify merchants who have a TikTok business account would soon be able to add a shopping tab to their profiles for the first time ever, the company said in a blog post. The pilot version […]

Onbe, a payments partner for few global leading brands, released a new study identifying the factors that drive millennials and Gen Z consumers’ purchase decisions. The study, although is focussed and based on the feedback of 1,000 Americans, holds true for many regions across the globe. For example, the Middle East, where social commerce is […]

Pinterest is expanding its partnership with entrepreneurship company Shopify to 27 new countries to boost social commerce globally.  The Shopify Pinterest channel now includes countries such as Australia, Austria, Brazil, France, Germany, Italy, Spain, Switzerland, and the UK.  Through Pinterest’s shoppable ‘Product Pins’ feature, more than 1.7 million Shopify merchants around the world have an […]

You’re browsing Instagram, scrolling through the various posts, all of a sudden, you see an advertisement of your favourite t-shirt on sale. Without wasting time, you hit the buy here option on the Instagram advertisement, and your purchase is made – without visiting the merchant’s site or the bank’s site. Once the purchase is made, […]

Customer behaviour and mobile technologies are undergoing constant changes, so businesses need to advance themselves to lead and stay connected with mobile users. Here are some mobile marketing trends for this year. Over the last few years, digital marketing has become a vital element of many companies’ overall marketing strategy. Mobile marketing trends rely on […]