Chipotle Entices Fans With Snapchat AR Lens, Menu Items
Chipotle is helping fans sustain healthy habits in 2023 with a wellness-oriented augmented reality (AR) experience Chipotle Mexican Grill announced it is kicking off 2023 with a new Lifestyle Bowls lineup that caters to contemporary wellness habits. The brand is also launching a wellness-inspired AR Lens on Snapchat to encourage fans to maintain healthy habits, […]
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Chipotle is helping fans sustain healthy habits in 2023 with a wellness-oriented augmented reality (AR) experience
Chipotle Mexican Grill announced it is kicking off 2023 with a new Lifestyle Bowls lineup that caters to contemporary wellness habits. The brand is also launching a wellness-inspired AR Lens on Snapchat to encourage fans to maintain healthy habits, plus it will reward 100,000 fans who participate with free guac.
The recent definition of health has shifted away from diet culture, with Millennial and Gen Z consumers following individualised, holistic interpretations of wellness. According to a recent trend report, 76 per cent of 13 to 39-year-olds agree wellness can be anything that makes you feel good, and 90 per cent of young people believe wellness looks different for everyone.
Chipotle is meeting guests where they are in their daily routines with a new lineup of Lifestyle Bowls designed to make healthy habits convenient and delicious.
“We created seven new Lifestyle Bowls that embrace Gen Z and Millennials’ modern interpretation of wellbeing,” said Chris Brandt, Chief Marketing Officer at Chipotle. “We’re making new year’s resolutions fun by gamifying the experience and offering balanced meals made with real ingredients that you feel good eating.” Lifestyle Bowls are digitally exclusive menu items available in the US and Canada.
Chipotle is helping fans sustain healthy habits in 2023 with a wellness-oriented AR experience. In partnership with Snapchat, the company created an engaging, rewarding augmented reality lens that encourages fans to move their body and calm their mind with Chipotle-inspired exercises and meditation prompts.
The AR Lens will launch on Friday, January 13, also known as Quitter’s Day, the day people are most likely to forfeit new year’s resolutions. One hundred thousand fans in the US who complete the Snapchat challenges will earn a promo code for a free small side or topping of guac (Read more on Chipotle’s news release). The activation marks the first time a restaurant brand will promote physical activity and wellness through an AR Lens on Snapchat.
