Smartly.io, the social advertising automation platform for creative and performance marketers, recently conducted two surveys to understand the role social media plays in how consumers connect and engage with brands and how the Gen Z mindset differs from the generations before it when it comes to interacting with social ads. The data collected provides brands […]
Smartly.io, a social advertising automation platform provider, has joined the TikTok Marketing Partner program as an official Creative Partner and a Campaign Management Partner. Smartly.io provides an end-to-end solution across creative production, media buying, and insights. With beta testing set to begin in May, advertisers will be able to create authentic TikTok assets and launch, […]
TLDR: Attribution is simply the math that goes into distributing credit for conversions across the various marketing channels. The incrementality approach begs the question—how many of those conversions would we have gotten organically?
Smartly.io, providers of a cloud-based social advertising platform, has acquired Ad-Lib.io, a creative optimisation platform provider, extending its cross-channel reach from social to now include dynamic creative optimisation across programmatic, connected TV, and the entire Google ecosystem. Financial terms of the deal were not disclosed. With the acquisition, Smartly.io’s solution for social advertising will be […]
