Savanta

Synthetic data promises speed and scale, but "digital twins" and statistical personas are not the same thing — and confusing them can be costly.

Businesses are making progress by adding more digital service channels to keep up with customer demands; however, this progress often comes at the expense of service quality by creating more inconsistencies and increasing customer frustration, according to new research by Pegasystems Inc., the digital process automation company.  Over the course of 2020 and into 2021, the […]