Customers can bring their own generative AI, choose models from popular AI vendors. Additionally, customers can choose which capabilities to integrate and how they are introduced to marketing users, all via a custom integration framework.
SAS Customer Intelligence 360 delivers purpose-built marketing with rich functionality for adaptive planning, journey activation, and real-time decisioning. SAS Customer Intelligence 360 is now available in AWS Marketplace, Amazon Web Services’ digital catalogue of thousands of software listings that run on AWS. AWS customers can now access SAS Customer Intelligence 360’s accelerated deployment and Martech […]
SAS announced that its Viya analytics platform is now available in the Microsoft Azure Marketplace. Full-featured SAS Viya on Microsoft Azure equips customers worldwide with access to data exploration, machine learning, and model deployment analytics. It’s available in many languages and includes an in-app learning centre to support immediate onboarding. With SAS Viya on Microsoft […]
With the Dubai Summer Surprises and the Amazon Prime Day Sale, experts suggest bands leverage sound marketing strategies Dubai Summer Surprises (DSS) and the Amazon Prime Day Sale make a perfect mix of excitement and an on-demand hustle. While shoppers are getting their shopping lists updated, expecting to see big discounts, brands are awaiting much-needed […]
SAS, the global analytics leader, has partnered with the Identity Theft Resource Center (ITRC) to develop a customised virtual assistant to help fraud victims. The virtual assistant is built with SAS® Viya®. “With advances in conversational AI, chatbots and digital assistants have become mainstream and are being applied across many industries like financial services, retail […]
Customer Data Platforms (CDP) and Data Management Platforms (DMP) sound quite similar and might even share a few common attributes. However, these platforms are vastly different. World over, marketing and advertising industries now focus on only one thing – customers. To put customer first, brands really must build good relationships with them. To do that […]
SAS’ AI and analytics more tightly integrate with Microsoft Azure; Microsoft to bring cloud-based SAS industry solutions to its customers Microsoft Corp. and SAS today announced an extensive technology and go-to-market strategic partnership. The two companies will enable customers to easily run their SAS® workloads in the cloud, expanding their business solutions and unlocking critical […]
When one of the largest beverage brands was looking for an analytics solution that could help them monitor, manage, and increase sales globally. Think Big Analytics, who had previously built a customised data lake for the brand, was commissioned to work on a consumer analytics program to boost sales. With bespoke data applications and tools, […]
Artificial Intelligence (AI), machine learning, and predictive analytics are paving the way for intensive customer-centric data that can increase sales, generate leads, and enhance customer satisfaction. Big data has become a key driver for enterprises to enhance their sustainability in a competitive business world. With more data being produced and stored than ever before, the […]
Aziz Rofat’s day starts with a cup of strong coffee. After his morning cuppa, Aziz, who heads category management for one of the Middle East’s luxury retailers, logs into his system to access his daily sales report trying to make sense of the numbers. This has been his routine for the last 15 years. But […]
