The big product news from 2022 is reflective of how the Martech landscape is changing. Martechvibe tracks the tech trends shaping the industry. The year 2022 is almost at an end. Looking back at how the solutions market has evolved gives us a clear understanding of where the demand lies and which technologies are gaining […]
Customers’ and consumers' data are consolidated and integrated into a single data source using customer data platforms (CDPs). Which one is the most suitable for your organisation?
SALESmanago, an end-to-end martech platform used by over 3000 mid-size eCommerce businesses relaunched its Customer Data Platform with a dedicated set of features enabling businesses to gather and manage zero party data. The data is voluntarily left by the customers. They are widely known as the most serious response to the challenges of the new […]
