Salesforce

EpochX connects registration, attendance, and engagement directly to Salesforce and HubSpot, giving marketers a clear view of the event-sourced pipeline.

The suite by Stensul brings audience logic from activation platforms into the campaign creation process without requiring marketers to work with customer-level PII.

The new module by RainFocus gives enterprise revenue leaders spend control, AE accountability, and cleaner data inputs for pipeline attribution.

Gieni ABX connects with and executes across the platforms teams already use, reducing setup friction and enabling immediate value from day one.

By teaming up with Apollo, Popl expands its offering with stronger data coverage and accuracy, along with deeper intelligence for customers.

Alta will use the funding to accelerate growth by expanding its team globally, growing its customer base, and enhancing the platform.

The acquisition will bring Fin’s customer agent platform to companies, accelerating time-to-value and expanding Salesforce’s ability to deliver autonomous agents.

Built on Zoom’s system of action vision, ZoomMate connects live conversational context to agentic search, workflow execution, custom agents, and AI content creation.

By leveraging Data 360, Agentforce, and Contentful’s composable APIs, global enterprises can deliver personalised, AI-assembled experiences at scale across channels.

The strength of a brand will be defined by the quality of its data, the clarity of its identity, and its ability to deliver value within AI-driven interactions. Visibility will still matter, but it will not be enough, says Mohammed Alkhotani, SVP & GM, Salesforce.