Salesforce

Salesforce will acquire Cresta to integrate its voice AI agents and conversation intelligence into Service Cloud, connecting customer conversations with service outcomes.

Salesforce and Braze also share a commitment to an open, composable approach that gives customers flexibility across the data, tools, and partners they rely on.

The expanded partnership combines Claude’s reasoning with Salesforce’s data, workflows and governance to power trusted enterprise action directly in Claude.

ZoomInfo customers can now benefit from natural-language access to verified GTM data directly inside Slack AI, without leaving the conversation.

EpochX connects registration, attendance, and engagement directly to Salesforce and HubSpot, giving marketers a clear view of the event-sourced pipeline.

The suite by Stensul brings audience logic from activation platforms into the campaign creation process without requiring marketers to work with customer-level PII.

The new module by RainFocus gives enterprise revenue leaders spend control, AE accountability, and cleaner data inputs for pipeline attribution.

Gieni ABX connects with and executes across the platforms teams already use, reducing setup friction and enabling immediate value from day one.

By teaming up with Apollo, Popl expands its offering with stronger data coverage and accuracy, along with deeper intelligence for customers.

Alta will use the funding to accelerate growth by expanding its team globally, growing its customer base, and enhancing the platform.