No-code and low-code platforms continue to grab headlines and gain momentum, but they’re not an IT silver bullet. Successful implementation requires a working partnership between citizen developers and IT departments, with clearly defined responsibilities and areas of focus. Now that the global pandemic has accelerated the uptake of no-code initiatives, it’s time to assess the […]
Choosing the platform that best suits the company’s performance marketing strategy is crucial. Here are our top picks. Some of the best marketing strategies today are performance-driven. Becoming increasingly popular are performance marketing platforms that offer low-risk solutions to collect real-time data, measure, and track campaign insights. Some platforms provide end-to-end solutions, while others only […]
Driven by the need for better technology to power omnichannel digital campaigns, Compulse is excited to announce its evolution into a marketing technology and managed services company, with an exclusive focus on making digital advertising efficient, cost-effective, and more profitable for local media companies and agencies. The company’s flagship marketing technology solution, Compulse 360, an […]
This is the story of Zoho. An Indian bootstrapped startup that has given giants like Google and Salesforce a run for their money with its market disruptive products and services. Initially known as the poor man’s Salesforce, Chennai and San Francisco-based software-as-a-service (SaaS) provider Zoho Corp has now become a giant. India’s SaaS Unicorn Zoho […]
Vidyard, the video platform for businesses, announced a year of record-breaking growth, new product offerings, and an expanded partner ecosystem as demand for video tools for virtual selling and digital marketing continues to surge. Wrapping up its most successful fiscal year in the company’s history, Vidyard added more than 5,000 new business and enterprise customers […]
Admixer, an independent provider of advertising technologies and services, has introduced an RTB Stack, a multipurpose programmatic platform to create and manage your own white-label SSP or ad exchange. Admixer’s twelve years of developing SaaS ad tech products and creating its own SSP, currently one of the world’s 30 biggest SSPs, resulted in the launch […]
Wix, a leading global SaaS platform to create, manage and grow an online presence announced the acquisition of Rise.ai, the gift card and customer re-engagement solution for online brands. The acquisition will extend the Wix eCommerce platform, providing a full solution for merchants to manage customer re-engagement activities aimed at increasing customer spending and repurchases, […]
For marketers, customer relationship management (CRM) is an integral part of their remit. And CRM software is an essential tool, strategy, or process that helps businesses organise their customer data in a meaningful way and access it through a centralised process. Something that connects the various organs of a business. Zendesk takes pride in describing […]
Webscale, the cloud services partner for e-commerce, announced the closing of $26 million in growth capital financing from investors and Silicon Valley Bank. The Series C round was led by BGV, STCAP Ventures and Mohr Davidow Ventures, with participation from Grotech Ventures. This investment in Webscale’s comprehensive ecommerce platform is more pertinent than ever. Amid […]
To maximise gain, publishers must execute multi-layered strategies that rule the three important pillars of SaaS- acquisition, conversion, and retention. These add value to the advantages that SaaS provides, streamlining their purchase path, and sharpening in on high-value opportunities. SaaS is providing businesses with the advantages of cloud-based tools that give convenient access to advanced […]
