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Nielsen Holdings plc announced the global launch of Nielsen Market Lift. Market Lift falls within Nielsen’s Audience Outcomes solution, which is focused on helping marketers maximise their return on investment and move with velocity. Nielsen Market Lift is a cloud-based campaign measurement tool that unlocks the ability to evaluate the effectiveness and efficiency of marketing […]

What’s one thing that marketers hold dear, apart from better ROIs, of course. Insights. What do customers think of their business? To be customer-centric requires marketers to know their customers’ pulse. Think like them. That comes from working on the feedback received. Understanding your customers’ needs requires one to be patient and receptive to everything […]

While emotional marketing gets more popular every year, technology and social media have amplified customer impact  A day without Whopper. It’s not often you see a competitor go out of their way to support their rival company. During every McHappy Day, $2 from each Big Mac supports children with cancer. Showing solidarity, Burger King once […]

Digital marketers focus on metrics like views, brand recall, time spent, and sales. However, there is more to data than just measuring performance. The right information can shed light on how customers see them, measure the engagement and increase ROI.  Customer attention spans are declining, and in this age of information overload and connected technology, […]

Want to do your influencer marketing right?  Here are some strategies to identify the best-fit influencer for your brand Influencer marketing is a good way to approach target demographics, increase audiences and strengthen loyalty among consumers. Businesses are adopting influencer marketing, with more substantial marketing budgets being allocated to strategies involving influencers.  According to a […]

They are the risk-takers who launched companies or built them up. Here’s the list of top CEOs of Martech companies. They are successful and talented leaders who have carved new paths and taken their businesses to new heights.   Marc Benioff CEO of Salesforce, USA Marc Benioff is Founder, Chairman and Chief Executive Officer of Salesforce, […]

Ahead of Women’s Day 2021, Martechvibe brings you a list of marketing leaders who have carved a niche and impacted enterprises in the Middle East and beyond. Hana Ibrahim Marketing head at Cisco Middle East and Africa Having completed her Bachelor at the University of California in 2005, Hana joined Cisco in 2007 as a […]

2020 will be remembered as the year when over half of the world’s population had to shift online. Intelligent shoppers and predictive analytics for consumer data point that 2021 will be all about hyper-personalisation. Consumers today expect businesses to foresee and fulfil their requirements in the shortest possible turnaround time. Hyper-personalisation has made this type […]

To maximise gain, publishers must execute multi-layered strategies that rule the three important pillars of SaaS- acquisition, conversion, and retention. These add value to the advantages that SaaS provides, streamlining their purchase path, and sharpening in on high-value opportunities. SaaS is providing businesses with the advantages of cloud-based tools that give convenient access to advanced […]

The combination of high-level technologies and B2B marketing is developing, and AI has the ability to drive B2B marketing to new heights. As AI has impacted every aspect of human lives, social media marketers are also using AI for its power to create engaging B2B marketing campaigns. Gartner says that in 2020, 30 per cent […]