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Marketers use various tools to track successes and failures, a number of marketers also face challenges while choosing technology that maximises value and increases ROI. What makes selecting elements of a MarTech stack challenging? What should marketers keep in mind when creating the perfect stack for their business?  When it comes to understanding consumers, marketers […]

BOSCO Connect announced the launch of a disruptive new platform that provides online retailers with a single-view dashboard that streamlines the planning of online marketing spend in one place, enabling best-spend predictive forecasts to be created by combining market analytics with the marketer’s own internal data. This platform ensures that users secure the maximum ROI […]

Marketers face a multitude of problems in their quest for better customer engagement and ROI. As the world goes through yet another wave of digital transformation, we can see a democratisation of solutions.  In this month’s Companies To Watch Out, we take a look at companies that serve marketers and consumers in various ways. From […]

Engine Media Holdings, Inc, a company focused on technology and content solutions for partners in the esports, news and gaming sectors announced a definitive agreement to acquire Sideqik, Inc., an Atlanta, Georgia-based influencer marketing platform that offers brands, direct marketers, and agencies tools to discover, connect and execute marketing campaigns with content-creating influencers. Engine will […]

Vungle, a mobile performance advertising company has acquired influencer marketing platform, JetFuel.  JetFuel enables app developers and other advertisers to scale marketing campaigns across a network of over 15,000 fully verified influencers, with a combined reach of over 4 billion Instagram followers, 1.5 billion TikTok followers, and 100 million daily Snapchat views. The platform has […]

Advertisers are scrambling for ad tracking strategies as it directly affects their business ROI. The cookie crumbles at what expense? It was not until the mid-1960s that the word ROI made an appearance. At the time, marketing and advertising was only a linear concept of demonstrating new products. Tracking the impact and response of advertising […]

While podcasts are becoming a popular advertising tool in, many audio brands are looking to launch several ad formats for increased monetisation Traffic jams and long drives are not the only time when people lend their ears to audio. Over the years, audio streaming has evolved with smartphones and smart devices replacing traditional radio. The […]

A perfect email marketing strategy encourages more signups to product, increment in website traffic, and improvement in ROI. Email marketing may have changed a lot over the last few years, but one thing remains the same — it works. Still, many enterprises fail to connect with their audience through email. If email is an effective […]

Versatile and engaging, video content is easy to share across multiple platforms.  Marketers are well aware of the power of words. But written content and images alone are not enough. Of late, brands are realising the value of video and investing in its creation and distribution. It is a vital communication tool that can be […]

For those who are new to the e-commerce business, choosing between a hosted and self-hosted platform can be a fundamental challenge A major hiccup that has troubled SMEs for years is the popularity of eCommerce platforms like Amazon. Consumers prefer to purchase from such them rather than turn to individual websites whose innovations and quality […]