Ricardo Trade

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Managing Experience at Mega Scale – the Qatar FIFA World Cup 2022 Story

Martech

Managing Experience at Mega Scale – the Qatar FIFA World Cup 2022 Story

Ricardo Trade, Deputy Chief Executive Officer of Operations at FIFA World Cup (FWC) Qatar, 2022, speaks about how his team leveraged data and analytics to create a seamless experience for 3.4 million fans in a phygital world FIFA World Cup (FWC) Qatar, 2022 created several records; the event bagged maximum fan engagement both online and […]

Kaumudi Kashikar Gurjar

March 09, 2023

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