Distorted content or unattended genuine customer feedback holds the potential to destroy a hard-earned reputation. The long journey to a better business starts with ORM. A whopping 89 per cent of consumers say they would be ‘fairly’ or ‘highly’ likely to use a business that responds to all reviews – be it positive or negative, […]
Does social proof have the ability to influence the target audience to take action, convert, and eventually become a customer? There is a general tendency that when people find themselves in an uncertain situation, unsure how to act, they look at the environment around them to find cues and guidance. And they’re especially influenced by […]
Businesses are missing out on a significant opportunity to fix internal processes and address the root causes of customer experience issues in the wake of the pandemic, research from enterprise software specialist IFS has revealed. The global study, which surveyed 1,700+ executives and 12,000+ consumers, uncovered that despite the majority of companies (66 per cent) […]
